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Design to Convert: 3 Superb SEO Tips to Improve Web Design

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May 2, 2020

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An outstanding web design company in the Philippines embraces and lives by the principle of designing to convert. Web design is supposed to create an environment where the visitors are pushed down organically to the bottom of the sales funnel.

Designing to convert may not be possible without search engine optimization (SEO) integration.

Come to think of it, the design must address any “conversion gap,” and various SEO services can help in this aspect.

You might be asking how. Below is the H-O-W.

SEO Tips to Improve Web Design

1) Use heading tags properly

Heading tags is perhaps the most non-technical SEO aspect, and yet, they weren’t appropriately implemented in the design most often.

These tags organize the content in the way that the crawlers and human readers can understand. They also give structure to the entire content of the page.

Google places a higher value on this element as a whole than other SEO elements on the page like anchor text and internal link.

There are rules of thumb to follow for SEO best practice: one H1 tag (which is usually the SEO title of the page or post), up to two H2 tags, and three to six H3 tags. You can use as many H4, H5, and H6 tags. However, you need not use all these tags on a single page.

The order of the heading tags does not matter too. Although H2 tags usually appear first in the copy.

How heading tags help in conversion:

With heading tags, the crawlers won’t take your content at face value. Instead, it will be able to read and understand the content easily. Without them, it would not be easy to crawl and index your page.

Did you know that page 1 results receive 92% of the traffic? Indeed, and the #1 position garners 33% of that search traffic. It means that the more people can see your website, the higher the conversion rates, provided that the entire site has all the necessary elements to drive conversion.

2) Optimize the images

If many designers and developers fail to use heading tags, more technical and creative personnel also fail at optimizing the images.

Search engines cannot read the images; only their textual companion called alt text (alternative text). It is an HTML attribute that describes and tells the reader what the image is about.

Alt text should be specific and must contain 125 characters or fewer. You may put the keyword on it but do this sparingly. Don’t cram keywords on one image—this is also spammy, and Google can detect it as well.

While at it, if the website is image-heavy, you cannot deliberately ignore this process for SEO purposes. Also, create a separate image sitemap.

            How optimized images help in conversion:

With optimized visuals, you support the crawlers contextualize the content of your page. They draw attention to the products or services you are selling on your website.

Other than that, some people conduct a Google Image search to look for certain things. About 65% of the consumers are influenced by an image when making a purchase online. As such, you can reach your conversion goals by optimizing the images on your website.

3) Put unique metadata

In SEO Philippines, metadata refers to the elements that appear on the search engine result page (SERP). It is viewable in the source code of the page (Ctrl + U).

Furthermore, the two most common metadata are meta title and meta description. The meta title is the same as the SEO title. It appears right below the URL, and underneath it is the meta description, which is a brief explanation of what the page is all about.

Both can be manipulated to include the target keyword of the page. However, it should appear naturally, too, and within the character limit.

SEO titles must be between 55 to 65 characters, while meta description can be up to 155 characters. Google truncates anything beyond these limits. Both should be descriptive and 100% unique.

How metadata help in conversion:

The right meta title and description should be able to drive clicks and, thus, click-through rates (CTR).

Also, the SEO title is a ranking factor. However, the meta description can sump up the company’s unique selling proposition of what it offers and why the consumers should buy from it. The emphasis is on the product or service. The user won’t click on the result if he or she is not interested to buy. That’s one step down the sales funnel and towards conversion.

If you’re ready, an SEO Philippines company can surely help you in making your website stand out from the competition. Remember: not all provider lives by the design to convert principle.