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How to Increase Online Sales of Your E-commerce Store in 2022(10 Proven Ways)

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July 20, 2022

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Online businesses nowadays need constant development in this fast-pacing digital world where customers’ behavior doesn’t settle down to one wish. What motivated one screen owner to click on buy now doesn’t necessarily mean could convert the other.

Surprisingly, it’s inspiring to see how multinational eCommerce companies are striving to keep up with a change and stand on what one desires. Are you wondering exactly what I am? Yes, we can appreciate an absolute online market beast Amazon that has been providing a vast range of products under one roof.

Evaluating and analyzing with Analytics tools can potentially help you with huge insights about your customers. Still, it’s important to understand that while one strategy can take your eCommerce sales to the next level, the other may also turn wins and losses. So, be thoughtful before you do shop optimization.

So, is there any ultimate solution to get a constant hike in sales of your eCommerce? Constantly updating your website with never-ending modern trends will be your best bet for sure. Want to know how? Here are the 10 best tips to increase eCommerce sales fast and efficiently.

1. Develop Cross-selling and Upselling strategies

 Many online stores have seen considerable profits by cross-selling and upselling strategies. Cross-selling involves recommending related products to provide other options to the customers so as to allow them to make the best choice. Whereas, upselling is about directly displaying your customer’s higher category or complimentary product as an upgrade.

A well-known marketplace Amazon has seen around a 35% increment in sales by implementing cross-selling and upselling strategies.

Apply this rule to your own online store and offer more information on your collection of product pages. As a matter of fact, upselling has shown 20 times more efficiency towards increasing eCommerce sales than cross-selling.

For instance, one way to do upselling on your own eCommerce store is by adding the bestselling product category on the page. For cross-selling, you can add related suggestions of the products.

2. Optimize Speed & Performance of Your Online Store

In the vast range of eCommerce platforms, you can easily create your online website using either of the platforms like WooCommerce, Shopify, Magento, and much more. However, optimizing them is a major responsibility to be taken care of every once in a while.

To make a successful eCommerce site, you can get valuable insight into your potential customers and implement best optimization practices. Here are some of the best ways to optimize your online store for higher conversions:

• Fast Loading Page: Helping your customers find what they are looking for in the quickest possible time can improve your conversions. A site’s speed tends to impact the user experience in a great way. So, speed up your website for fast loading to get a high speed & better performance.

      And, if you have a slow-loading product page, then you might have a chance of losing a lot of sales or experiencing a bounce rate. Make sure to check out the best ways to optimize eCommerce speed and execute them as soon as possible.

• Mobile-friendly site: Most of the buyers place orders from their mobile devices. You need to ensure that your eCommerce store must provide a mobile-friendly experience to the end-user. One way to improve mobile friendliness is to create responsive designs and pages.
• Use Best SEO practices: If you want to increase your online sales, you have to keep in mind the best SEO practices for optimization. Make use of search engine advertising both organic and paid as a necessary step towards boosting site presence.

3. Use Old school Email Marketing in a More Customized Way

Email marketing has been a game-changer in boosting online sales for eCommerce stores. As the modern techniques dominate each other, email marketing never went in vain. As the years pass by, businesses are becoming aware of the power of email marketing when targeting new clients and customers and maintaining good relations with the existing ones.

You can use Email to communicate with your customers in a direct and more personalized way. Here are a few of the best tips to create customized emails:

• Categorize your subscribers: Split out your database to categorize the list of your subscribers. From there, you can use each customer’s behavior to target them for further purchase as a part of remarketing or send information about their interests.
• Ask for feedback via email. Once a user makes a purchase from your store, you can send an email to ask them for feedback on your product. Getting reviews on your products helps build trust in future customers to make their purchases easy.

4. Create a Sense of Urgency with Countdowns

Creating a sense of urgency is one of the most proven ways to attract customers to buy your product online.

Notify the user that they have limited time to take action on special offers and discounts. You can take advantage of sales countdowns on the homepage or tell your customers the limited quantity of products remaining under the product description. According to the research, Flash sales have been shown to generate a 35% lift in conversion rates.

This creates a fear of missing out and encourages your customers or visitors to take advantage of the offer as soon as possible.

So, make sure your digital marketing campaigns either on social networks or search engines are actionable enough to make users take quick actions.

5. Provide a Variety of Payment Choices

Be flexible when it comes to payment. Provide different types of payment choices to help your customers make payments using desired methods at their convenience. Flexible payment choices, avoiding additional charges, and no shipping costs are some of the effective tips to increase your eCommerce sales.

If you only accept Visa and MasterCard, you’re putting off lots of potential customers from shopping.

Make sure to accept all types of payment methods via debit cards, credit cards, PayPal, and other online methods.

If you’ve created an app for purchase, make sure to offer fast payment features with few clicks.

6. Leverage All Types of Content

Leveraging all types of content on an eCommerce store can help you skyrocket sales and conversions. Develop a content plan that describes a well-thought-out content strategy. Articles, detailed images, and demonstration videos are some of the most appreciated content liked by the users. Make sure each content fulfills the business objectives.

Content shouldn’t only provide information about the products but must give a sense to your customers about your market awareness, making it easier for them to trust you.

Keep up a steady pace and frequency when it comes to publishing content.

A consistency with SEO measures in the content will become your business power to stand out from the competitors and eventually help you increase eCommerce sales.

7. Display Security Badges to Enhance Reliability

Nobody makes a purchase from eCommerce which shows signs of an unsecured online site. Thus, reliability plays a big role in encouraging customers to buy your products. For that reason, building a secured website must be your major concern. You can display security certificates to enhance the reliability of your products. Better trustworthiness ultimately implies higher sales & conversions.

Also, cyber security is another way for shoppers these days to trust websites. Around 46% of Americans have been facing payment fraud in the last five years.

Thus, keeping the security of their payment details must be a huge priority for online shoppers.

Don’t just upload security certificates just to show, make sure you actually have them because otherwise, there will be a huge risk of getting into legal troubles.

8. Promote Your Brand with Social Ads

Promoting your brand with social ads can help you increase business reach, attract new customers and increase sales on your e-commerce site. Social ads are an excellent way to implement many sales techniques such as attracting subscribers, encouraging customers to download an application, or even displaying a customized product catalog.

In this world of millions of social media users, you take advantage of each platform for specific campaigns. Facebook, Twitter & Instagram are one of the top platforms that have shown huge returns on investments. Therefore, many users seek to know how to boost online sales on Instagram or Facebook.

For instance, Instagram marketing gives an opportunity of using brand hashtags to increase user-friendliness to make users upload interesting pictures handling company products.

9. Increase Special Offers & Discounts on Holidays

Special events and holidays are the best time for an eCommerce store to increase its sales by providing special offers and huge discounts.

Customers expect to spend more on special days in a year than normal days. Thus, It is recommended to always actively promote holiday sales. So, break out your best offers during this time of year.

You can send emails to your potential customers to repurchase your products or services during the holiday season.

Use discount codes or discount countdowns to convert more users into customers.

10. Focus on Value Proposition

What’s the first thing your customer sees when they visit your website? Is it your phone number? or the company’s mission statement? Thus, it is important to focus on the value proposition to increase sales of your eCommerce store.

Show your customers what separates your product from similar items on the market.

A brief product description, a bulleted list of features, and a compelling headline that captures the customer’s attention help in explaining exactly what the product is.

Thus, if you can create a highly effective value proposition, you’ll be able to drive more sales on your eCommerce site