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6 Ways In Which Content Marketing Adds Value to Your Business

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December 15, 2020

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According to a report by the Content Marketing Institute, up to 96% of content marketers have reported success in building trust and credibility among the audience through content marketing. The report speaks volumes about how content marketing can be a game-changer for any business.

The purposes it serves varies from informing, educating, and convincing the audience to build a consistent brand image in front of the audience.  

Let us look at the number of ways content marketing is adding worth to thousands of businesses worldwide.

1) Creating content is the most cost-effective marketing strategy

It is an undeniable fact that none of the marketing strategies are for free. You get an ROI based on what and how you are investing in an effective marketing technique that works. However, if we compare content marketing to other traditional marketing methods, it surely costs less.

Advertisements and paid searches are not only expensive; consumers are increasingly becoming fed up with them due to their “in your face” appearance. In comparison, content provides information and educates the customer, which increases his interest in your product or services. 

Besides that, you don’t need a large number of employees on your content marketing team as the job can be efficiently handled by a small team of professionals who will strategize, create and optimize your content.

2) Quality content attracts a targeted audience

The only way to get targeted, organic traffic to your website is splendid content that the audience cannot resist consuming. It may be a well-written blog post, a great explainer video, or a social media post with a kick of humor. Any content that attracts target customers is either solving their problems, providing them valuable information, or entertaining them in a good way.

Organic traffic is hands down the best way to measure a website’s success. Therefore, marketers work hard towards creating a type of content that successfully brings targeted organic traffic. It helps them initiate the buyers’ journey and generate higher sales.

Your content’s quality will compel the audience to drop their email addresses to get more valuable content from you regularly.

3) Builds an effective sales funnel

Statistics by Demand Metric state that content marketing helps businesses generate leads up to three times higher than traditional advertising. 

Marketing has evolved so much over time. Unlike the old methods that included the distribution of pamphlets or white papers, marketing nowadays is a focused, step by step process which begins from procuring a lead to nurturing it via a funnel that leads to sales and customer retention.

High-quality content is the heart of an effective sales funnel. To sum up, the digital marketing sales funnel, we can say that it involves three steps, each of which needs a different content type. The first is giving awareness to the audience about the brand. The second is to increase the interest of the customer and fuel his desire to purchase. The funnel’s last stage is compelling the buyer to take action by showing him social proof or a reward system.

Source https://www.act.com/en-uk/what-is-a-sales-funnel

4) Content builds trust and meaningful connections with the customers.

One of the company’s primary motives is to maintain cordial relationships with customers so that they become frequent buyers and recommend it to their friends and family. Trust acts as a foundation for building a meaningful connection, and informative content helps you tremendously.

When you publish content that educates the audience about your niche, customers trust you as an authority. They are willing to buy from you as they believe in your expertise. An example of this is Growth Proton, which consistently posts valuable content on their blog to educate startups and established businesses about the power of digital marketing. 

5) Content helps procure high-quality backlinks

Whenever a website with a high domain authority links back to your website, it increases your website’s authority. It signals the search engine about the worth of your website. As a result, you get an influx of targeted traffic and a better SERP ranking. 

Well written guest posts on reputable websites and information hubs such as Reddit and Quora are great ways to build backlinks for your website.

6) Strong content is your best SEO technique

Whenever a customer searches about the kind of product and services you offer, your content gives your business a chance to outshine. In other words, your content must match the search intent of the buyer.

Great content will indeed be ranked well by Google, but you have to plan the keyword strategy well. The right keywords used in the right manner are the key to get successful with search engine optimization. And if you manage to ace the SEO, your website will be shown on the first page of Google whenever a customer searches relevant queries.

You can also create a Sitemap of your website’s content to make it even easier for the search engines to crawl your webpages.  

Summing Up

In 2016, the PEW research center’s study revealed that almost half of people between the age bracket of 18-49 use the internet as a primary source of information. Considering this fact and several others, business owners should realize the value of content marketing to stay relevant to the audience.

We cannot deny how people are glued to our screens for such a long duration every day. Using this fact to showcase your business in front of the targeted audience will surely bring you success. Generating quality content consistently is the key to get your business soaring and create a brand that people will trust.

AUTHOR BIO – Mary Warner is an enthusiast blogger. Her compelling research and communication capabilities exchange offerings that have value for the reader. Her passion for writing has been an ever-evolving affair. She loves to share her views related to latest trends in marketing, technology, ecommerce, and the like.

Mary Warner