Best Instagram Reels Practices Every Marketer Should Keep Up

August 18, 2021

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Instagram Reels

Instagram Reels are similar to the TikTok video content, but the feature runs on Instagram. Reels are the short-term video content from 15 – 30 seconds with music, audio, and various visual effects(overlay texts, stickers, filters, etc.). The Reels feature allows every Instagram user to shine by creating and uploading funny video content, whether it’s unique & entertaining content about your holiday or any dancing tutorials.

Note: If you film a Reel video content via an Instagram business profile, you can’t utilize an Instagram library. It would have the copyright rules. But, you can grab any effects & audios from the user’s Reels videos to yours.

Instagram developers introduced the new video content feature to the camera option on the platform. You could grab the Reel option quickly at your screen’s bottom from the Instagram camera mode. You can use this option to create your Instagram video content with special effects and edits internally and externally from the app.

Why Are Instagram Reels More Famous Than Instagram Posts?

The video content could be published in the Instagram feed(notice whether the new icon is displayed over the Home screen’s grid), Instagram stories video content(appears only for a day from the posting time), and send it over to the Reels tab on the platform.

Instagram’s Explore tab is a massive ground for Instagram users, not only for your followers on the platform. There is a high chance of getting enormous visibility for your Instagram Reel videos. The platform helps the Reel videos to the Explore tab’s top and gains the size of their image preview.

If you open a video content, you will acquire endless Reel videos with immense reels views on Instagram(the same way as TikTok). Additionally, Instagram brings the viral videos with the featured term that showcases their reach on the channel because every user would get them more frequently.

Finally, most platforms brands conclude that Reels videos work better than Instagram stories, IGTV content, or Instagram Feed content. Instagram Reels acquires more likes, comments, and shares than others, which helps build an engagement rate for your brand profile.

To confirm this factor, I have monitored many Instagram profiles of various brands. A popular modeling user on the platform who has over seven million fans acquires nearly ten thousand likes for a regular feed post with an average of 200 comments. But their Instagram reel videos grab more than 350+ thousand likes quickly.

How Could Reel Videos Benefit Your Business?

Bringing up your reel videos on Instagram frequently might look like a loss of time. If the campaign marketing members bring it well, video content could help every business to build.

The marketing task that you could solve through utilizing Instagram reels:

Increase your content reach
Develops Instagram engagement rate
Find potential customers
Attains huge following
Provide ad campaigns
Present new services and products
Share valuable data relevant to your brand or business.

After analyzing massive Instagram Reels videos, it seems that it works well for B2C rather than B2B industries. These short-term video content could be uploaded by famous brands, medium manufacturers, bloggers, and solopreneurs.

There are effectively three different Instagram marketing ideas on how you could highlight your business or brand via Instagram reels. Here are they:

1. Educate Your People

People always like to grab something new, especially without putting in any effort. That’s why tutorials and “how-to” tips videos are getting famous on the Instagram reels effortlessly.

For instance: every food blogger films easy and quick recipes often in the short-term video of how-to category content.

Sharing tricks and tips on a well-known category is the perfect idea to provide unknown Infos or educate your people and at last your business could gain many new followers. For instance: An Instagrammer promotes books, workshops, and various items for every cheese lover. Their Instagram profile looks more attractive about cheese. Through their Instagram reels, they talk about mixing or combining cheese with multiple products.

Of course, the educational content on the platform isn’t only about food. You could educate your fans through Instagram reels about rare animals, sights, and exciting places. Use this trick when you are promoting travel-related businesses. Most cosmetic brands on the platform educate their audiences on how to do makeup easily through Instagram reels.

2. Outline Brand Personality

If you’re a psychologist, consultant or coach, showcase your personality during your product or service promotion you provide via Instagram reels. How could you bring it? Don’t feel shy to introduce your brand and yourself, talk about your brand story, or showcase your daily workflow. Audiences always notice sincere and emotional content on social networks.

An Instagram strategist brings a short clip introducing herself shortly and leaves every info about her discounts and prizes in the video’s caption. Through a reel video, she conveyed emotional points about her life. Thus, the video content develops a sentimental connection between a brand and watchers. And it’s always a great thing to purchase something from the ones we admire more.

For example, Handmade earrings and jewelry items creator’s sentimental with their audience via showcasing their team’s hard work and their business about bringing attractive jewelry items.

3. Display Your Services Or Products

You could make Instagram Reels videos to showcase your service and goods perks. Solopreneurs and big industries bring up the various tricks – film after and before video content, engage influencers, BTS(Behind The Scenes), share reels with prize ideas on Instagram, etc. Let’s see various perfect examples on Instagram reels.

Before and after video content on Reels allows showcasing the final result of an elaborated process. For example, A building constructor shows an empty dirty land to an eye-catching water pool via Instagram reels, and for this, they take a six-month period to record before and after videos.

A famous brand worldwide, Amazon utilizes Instagram reels. The brand showcases its shipping service through BTS(Behind The Scenes) videos. Using human curiosity as a natural trigger, you could share ideas most valuable for your brand or business.

You could also utilize reels to show your products via bloggers’ profiles on the platform with a massive following. Most brands on the platform use Instagram reels showcasing their products for marketing purposes. Almost everyone knows that Instagram is a funny and visualized platform, so brands mix up products showing videos with entertaining content to reach a maximum audience on the platform.

How To Calculate The Success Of Your Instagram Reels?

Now Instagram only shows how many comments and likes the reel video has. Additional stats are accessible in your Instagram profile. Go to your profile and select a video to check its entire results.

Instagram sends you a message when your reel video is noticed as featured. But the results are based on your content’s originality. Always remember, video contents with watermarks or any logos of other similar platforms(like TikTok) are de-promoted in Instagram’s reels tab via its algorithm.

To beat the Instagram algorithm, you could utilize dedicated apps and sites to remove the watermarks or any unwanted symbols from the video content. Always repurpose great content.

Final Words

Instagram might refine its Reels feature until they succeed. That’s the exact reason Instagram would prize your strenuous efforts with the feature via showcasing your reel video on the Explore page top quicker than your regular posts.

In simple words, you want to strike when the iron is hot.

Mary Kyle is a content developer and marketing manager who works at Snaphappen. She has written more trending articles on social media and has a handful of experience in delivering engaging content.

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