Video has become rooted in our lifestyle. In the 2010s, businesses updated their content strategy to include social media promotion, and video was no longer an alternative.
You might well have used high-resolution product photos, exciting product descriptions, or compelling customer reviews on any online business. However, if you do not use video marketing, you might lose your prospective customers.
Customers are more likely to love the product if they understand how it works and why some customers talk about it.
While creating eCommerce videos may seem a significant commitment, the result is always well worth the effort. Moreover, it is estimated that by 2022, videos will account for up to 80% of all online traffic.
So here is the reason why you should adopt video marketing for your eCommerce business to promote more products online and raise brand recognition.
Table of Contents
What is Video Marketing?
Video marketing is a systematic and structured strategy to marketing that involves designing, producing, and releasing videos to catch the attention of specific viewers and convert them into customers. An ideal video marketing approach enables you to monitor your audience’s response to each campaign, allowing you to fine-tune your strategy for optimal effectiveness.
Why Should I Use eCommerce Video Marketing?
It converts viewers into customers.
When you include their chosen information source into your marketing strategy, customers are considerably more likely to purchase your product.
66 % stated they’d rather watch a short video rather than a text-based article to know about a product or service, more than three times the percentage who said they’d instead read an article.
Use product videos and video content marketing to promote your products. As it turns out, 80% of video marketers claim that video has directly helped sales growth. In return, 84% of customers said that seeing a brand’s video influenced them to purchase a product or service.
Builds trust between your audience and you
According to the report, 90% of people prioritize authenticity when deciding which businesses to support and purchase from. It is particularly true for the younger generations. Video is the most humanistic style of digital communication.
It shows your voice, face, and eyes to your customers as if you were present in front of them. It enables you to demonstrate your individuality. Additionally, it indicates your brand’s and products’ trust. All of which can help you and your audience develop a close relationship.
People use their mobile devices to want videos.
Which would you prefer on your mobile phone: reading text or watching a video? The answer was self-evident, and you likely expected your audience to feel the same way.
Customers seeing your video content on mobile devices are nearly twice as likely as desktop users to feel a special attachment with your business. Keeping this in mind is essential. First and foremost, create mobile-optimized videos.
Videos are the best content for social media.
From ads to education, visual content performs better on social media and generates more engagement than almost any other information. Therefore, ensure that your video captures the viewer’s attention.
TikTok, the most recent and advanced video platform, has any social media site’s highest average engagement rate. Additionally, 90% of respondents report discovering a business or product through YouTube.
With this, it should be clear that online business success is intimately connected to a well-developed video marketing plan.
Types of Videos You Can Create
If you understand what your future consumers want and need and what your current customers enjoy about your products, you can discuss what video content would connect with them the best.
Here are some examples you may make to captivate potential customers and enhance online sales.
Story-Based Videos
Story-based videos are the most prosperous sort of video content. These videos do more than explain your product; they construct a story around it that your prospective customers will remember.
Consider Nike shoe advertisements. They don’t merely discuss the shoe’s characteristics and advantages. They show someone participating in sports, having fun, and engaging with friends while wearing Nike shoes. With this method, the actor’s excitement is all customers need to witness to be persuaded that Nike items would better their lives.
You may engage with your potential customers by using story-based videos.
Short Marketing Videos
You do not need a high-end camera or a video production team to make appealing marketing videos. Making high-quality videos on your computer or smartphone is now simpler than ever.
You can respond to frequently asked questions, discuss what makes your business special, or announce a new product launch. As with content marketing, you can organize your video content with a storyline, an offer, and a distribution strategy.
Occasionally, short, concise, real videos work best for building a positive image in your company with prospective customers. There is no need to include all the bells and lights. Put your best foot forward.
Product Manual
Nobody enjoys reading a long handbook. Making product setup and installation videos may help consumers better understand using their new product.
Users are continuously on the lookout for information regarding things they currently own. Having videos that address their most often asked concerns is beneficial for search engine optimization (SEO), increasing traffic to your eCommerce business or YouTube channel.
Although there are several websites where people may read product evaluations, nothing is nearly as persuasive as video testimonials.
For one thing, it’s considerably more challenging to create video testimonials, which means prospective buyers are more likely to believe the evaluations are genuine. Moreover, viewing videos is a lot more enjoyable than reading internet reviews. People see the smiles on your customers’ faces, and they’re driven to purchase at your online business as well.
Video Marketing Tips for eCommerce stores
Know your audience
We recommend doing market research to validate specific ideas before creating product videos. If you’re planning to invest time and effort on produce high-quality videos, you’ll want to assure their success.
Determine that you understand what your prospective buyers want in a product. What are their main difficulties with previous solutions or products? What problem (if any) are they trying to resolve?
Moreover, you may ask about the opinions of satisfied consumers about your business. These may be addressed in your videos as perks and selling factors.
Set a budget
It’s easy to blow your budget on video marketing, even more so when your mind is overflowing with innovative ideas. However, as with any other kind of marketing, you must consider the potential return on investment.
Budgeting will allow you to keep an acceptable margin and set a limit on how much money you may spend on video creation.
Create a script
Whether you’re creating a pre-recorded video or ‘going live,’ you should develop a script to guide you. Again, this will ensure that you do not go off course or waste too much time talking.
Like copywriting, your video will need a “hook” to capture your audience’s interest and a call to action. If you’re unsure how to create a story that sells, it’s advised that you consult with a video marketing specialist.
Edit and Add Some Music
After recording a video, you can edit it and add music and other special effects. You may eliminate uncomfortable periods, decrease background noise, enhance the quality, and add subtitles and captions.
The aesthetics and engagement of your movies will be enhanced with proper editing. If you’re not comfortable editing videos on your own, hire a professional video editor to assist you.
Invest in High-Quality Videos
The budget will define the money you can spend on video creation, but now is not the time to compromise. Given that the primary purpose of your eCommerce website is to generate sales, it’s essential to contribute to the high-quality video.
Moreover, you can look to your competitors to see where they have set the bar. Then you may select how you want to differentiate your videos from the others.
Conclusion
Video marketing should be a no-brainer for online businesses. After all, it offers several benefits, one of which is increased conversions. Focused on the video types discussed above and instantly gain the benefits.
Your eCommerce business can break through the crowd with a strong video strategy in place. You can increase consumer awareness of your brand and increase your eCommerce sales. Best video editing softwares can also boost your videos and give high-quality.