Home » Business » Planning to invest in Influencer Marketing? Here are Four Questions You Should Ask Yourself Before Starting Out!

Business

Planning to invest in Influencer Marketing? Here are Four Questions You Should Ask Yourself Before Starting Out!

webhostingecommerce

October 27, 2020

79 Views 0

SaveSavedRemoved 1

Influencer marketing is seen to be a popular form of SMM in recent times. Influencers are people who hold a certain social media traction and use it to endorse a company. They are usually referred to as trendsetters of an industry. Although the literal meaning of the word is anyone who can make an influence on people, in the context of social media, marketing influencers are economical stand-points on social media.

Influencers are the market source for an advertiser’s products/services, on the internet (social media). This is because one of the most effective social media marketing tools is influencer marketing.

Influencer marketing refers to communicating a marketing message on social media through an influencer with adequate followers. From a brand perspective, influencers are a tool that can filter out a niche segment of the audience and also to directly communicate to them.

confluencr.com, an influencer marketing agencies have made their way through to connect any brand/company with influencers who can market them through influencer marketing campaigns.

According to surveys, 70% of the youth find influencers more reliable than mainstream celebrities. 86% of women turn to influencers for shopping recommendations and advice.

This takes us to the question. Can any product be marketed through any influencer? Will all social media influencer campaigns bring success? The answer to this question is this- Everything depends on the quality of your influencer marketing campaign.

Here are the 4 major questions you should ask before investing in an influencer marketing campaign or considering influencer marketing.

1. What is the correlation between the current followers of the influencer and the audience that you wish to communicate through marketing?

This means that one of the major reasons influencer marketing has such a positive impact is due to its ability to find a platform (account) that is viewed by the exact segment of the population that you want as consumers.

For eg- If you want to sell a lifestyle product to male youngsters, it will immensely help to find vloggers or influencers who are also male, makes lifestyle videos, and has young male followers. This way influencers help you to the right audience.

This is one of the first things that you have to consider while making an influencer marketing strategy for your company. Many times marketers just randomly pick influencers that have a very high number of followers to advertise their products on social media. This random selection solely based on influencer-base is one of the biggest reasons some efforts fail.

The composition of the followers is more important than the number itself. So as a consequence one of the most important questions you have to ask is about the correlation between your target audience and the influencer’s followers.                                     

2. Do you want to associate your brand with the personality/ image of the influencer?

Much like the television endorsements, it really helps to find an influencer who’s online persona suits the brand image of your product. Much like that if you want to launch a social media campaign for the awareness of your product, the bottom line, or the basic message of the campaign must correspond to the image of the influencer. For Eg- if you want to launch or promote a fitness product or a fitness company like a nutrition market, a gymnasium, or a brand of protein powder, you must consider appointing an influencer known for their fitness and health-related content and has the image of a well-informed health-enthusiast with the adequate audience also looking for health-related products.

56% of brands with an online presence use influencer marketing due to the significant conversion rate (from viewers to consumers).                     

3. Are you aware of the previous controversies and endorsements that the influencer has been a part of?

One of the most common and significant mistakes that companies make is to not run a thorough background check on the influencer that they intend to employ. It might make practical sense to process with an influencer if they have enough followers, and if they have adequate followers.

One important thing to remember before going for an influencer marketing campaign is that your company’s image is very sensitive to the image of the influencer. Hence you must really research any controversies that the influencer has been included in the past or any endorsements they did that can harm the image of your company.

For example, if you hire a fitness vlogger to launch your vegan protein powder and you intend to create a cruelty-free image for your company, it can have serious consequences if the influencer separately promotes meat-proteins or any other form of meat consumption.

This is why one of the most important questions you must ask yourself is about the consistent track record of the intended influencer.

4. Consistent or One-Time Collaboration

It is very important to be specific about the duration of your campaign. If you only wish to get the message across through the influencer or if you need consistent communication to the audience about your product or service.

This will determine whether or not you should invest in an influencer-marketing or just extend some PR favors towards the influencer. Either one will get your job done if it is appropriate for the kind of marketing that your company needs at the moment.

So these are the 4 major questions that you must ask yourself before investing in influencer marketing. We hope that you find answers to all these questions. Thank you.

Author Bio: Shweta Singh

I am an aspiring Lawyer and a Content Writer.I believe that every business has a story and I thrive to tell that story to the world through my writing.I have been writing for influencer marketing for a long time for www.confluencr.com and have grown exponentially with the industry. With Confluencr, I have learned that quality content + targeted marketing can do wonders to not only businesses but to any individual.